Or, turn back to "excursionists" 1895-1917.

The Golden Age: Tijuana in the Roaring Twenties and More (circa 1919-1938).

The old "marimba" bridge over the river shook and rattled under the wheels of your new automobile.
Bridge Avenue led up from the river into town (the pedestrian route goes that way now).
In 1923, the town had already begun to change, drastically — new buildings popping up on both sides of the "main street".
You can see the old bridge across the river, and the growing town, beyond. Notice the two little onion-dome towers?
Five years before the roaring twenties actually began, the "Mexican Fair" was built at 2nd & B — it soon became site of the government building — at present the city Art/Culture headquarters stands there (now [2005] under reconstruction).
The old "fair" marked a turning point between "excursionism" and "drinking tourism".
Then, with alcohol prohibition in the U.S., Tijuana reallllllyyyyy began to boom as a center for legal drinking and gambling.
Barkeepers swept up silver dollars off the floor of the "world's longest bar" — la ballena (the whale).
The "World's Longest Bar" lived through several owners and decades at the corner of Third and Revolution. It is gone now but there is still another Ballena down the street around the corner tucked away in Plaza.Sta.Cecilia.
Streetlights and pavement appeared during the golden age. Next door to the Ballena, this beautiful old building (first home to Caesar's who later moved five blocks up the street) stands on the corner of 2nd — reincarnated now as the tasteful entrance to a Gigante supermarket.
Diagonally across, this imposing old bank yet proclaims its presence on the northwest corner of 2nd and Revolution.
In the 1920s and 1930s much of Tijuana's Main Street (Avenida Revolución) morphed into the honky-tonk souvenir strip heard famous 'round the world.
And then, the four horsemen of the apocalypse opened the Agua Caliente Casino, Hotel, Race Track, etc. (.to.be.announced.under construction etcet tube in leiter oquei?.Ok.)
Oh, and the U.S. (via WPA) built a new border-gate building in, of course, Spanish/California architecture.

Don't miss our earlier trip across the river and through the dust to "old west town" Tijuana with the excursionists of 1895-1917.

Postcards used here (and many other places in our pages) are courtesy of Rubygro's excellent on-line collection at Old Tijuana Postcard Tour. Go check 'im out : he has so So SO Very Many More to see (and from all over Mexico y más!).